Closing Keynote – The Loot Box of Gameful User Experience

This session is streamed like on YouTube:
https://www.youtube.com/watch?v=w-mKC8xbO4k

In information technology, creating user experiences (UX) with deep impact that can change people’s lives is a challenge to any interaction designer. The insights gathered from designing games provide software developers and UX designers with knowledge about engagement techniques and human preferences that can nudge people’s behaviour. On the long road to self-improvement, using gameful design, can provide the key for behaviour change and enhance persuasive technology. But why is it so difficult to design effective gameful user experiences? What are the challenges user-centred designers are facing? How do we run UX research remotely to gather insights about engagement with our products, systems, and services? This talks dives deep into Dr. Nacke’s experience of designing and researching games for over a decade to provide takeaways for anyone interested in a more personalized approach to gameful systems design.